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  • Paul Jensen

Deciding vs. Choosing

Updated: Jan 31

These are two words that often are thought to be interchangeable; I submit they are very different things.


Deciding is the process of selecting between two or more alternatives, based on information. The problem is that once new information becomes available, the decision may very well be changed. And when even more information becomes available, the decision could be changed yet again. And again.


Choosing, on the other hand, is focused on the outcome one wants to create and thus is not dependent on information. The act of choosing creates intention and from intention flows the behavior that creates results.


So the next time, dear reader, you find yourself on the cusp of a decision, take a step back and determine if you are deciding or choosing. Which do you want? Which one will create the results you are looking for?


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